The Johnsonville ACL Cornhole Championships is the corn farmer’s proudest time of the year. They think it’s time everyone else acknowledges who, or what, is really doing the winning.
Idea: Respect the Corn.
Brand Experience: Build Your Own Cornhole Bags
Fans attending the event can build their own cornhole bags using a variety of fabrics and corn kernels. Each strain of corn is labelled with their own unique properties such as accuracy, spin, and slide-ability.
Brand Extension: Celebrity Cornhole Podcast
Copywriter: Erica Mendel
